First Minister Salmond lays out his vision for the future of Scottish Broadcasting:

First Minister Alex Salmond delivered the annual Campbell Swinton Lecture to the Royal Television Society of Scotland arguing that Scottish broadcasting deserved a 'better deal' for the sake of Scottish society.

At this lecture by the First Minister in front of some of the most influential media practitioners in Scotland. Jim McMillan (outreach worker of Sunny Govan Community Radio) asked the First Minister to note local concerns over the regeneration in Govan and throughout Glasgow.

P.Q. as the BBC & STV refer to Pacific Quay has encouraged new building around the proposed digital media quarter inflating prices for accommodation already in short supply for residents and community organisations on both sides of the Clyde.

Questioning the direction of broadcasting in Scotland, Jim voiced concerns that the fledgling community media industry spreading across the country was in danger of being strangled at birth, having no academic support or clear funding routes for the future.

Jim's intervention of the RTS lecture fulfilled one of Alex Salmonds little dreams as he remarked " I have always wanted to say hey Jimmy in Glasgow".

That aside, reported in the Herald, his reply to Jim encouraged Sunny Govan that the Broadcasting Commission (set up by the executive and led by Blair Jenkins, also present were the other members) would take on board that the diversity in broadcasting and broadcasters could be driven by the local communities feeding through local access to broadcast media.

Media reporting such as Newsnight Scotland that evening gave the SNP representative a hard time, accusing the Exec of wishing to destroy the BBC and frequently interrupted his reply.

All media reports we have seen have so far have focussed on the Scottish football matches being unavailable so for on a terrestrial TV and are small print report on how the First Minister was asked what part he would like to play in Taggert.

Jim summed up the lecture as having made positive noises regarding the way forward for Scotland's media and its support from Government but was disappointed in the Question and answer session that follows as Jim felt more influential figures missed their chance to put forward their vision of the future in Scotland and how it is reported.

He said: "Our vision - and our ambition - is nothing less than the long-term revival in Scottish broadcasting - and its emergence as a strong and growing industry. A global leader, enriching Scotland's economy and our culture.

"Through the work of the Broadcasting Commission and discussion throughout the industry, we can see a clear recognition of the need for a better deal for Scottish broadcasting.

"The challenge for Scotland - for the industry and the Scottish Government - is two-fold.

"First, we must hold the UK network broadcasters to their respective public service objectives - to ensure that broadcasting reflects and enriches Scottish society.

"And second, we must ensure that within our own country, public broadcasting speaks and listens to all of the people of Scotland - and reflects their different identities.

"Scotland is a rich and diverse society. As the composition and identity of that society changes, so too must public broadcasting.

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